About

We bring independence, accessibility, and comprehensive expertise to Out-of-Home Media

At AGENCY672, we combine our traditional Out-of-Home Media expertise with our experience in digital media to create successful media campaigns and simplify your planning, management, and billing processes. We have served the industry longer than most, and we have the depth in our vendor relationships and the satisfied clients to prove it.

Our boutique size and independence means our clients get to communicate directly with key decision makers. This translates into faster turnaround on proposals, quick and direct answers to questions, and no more waiting around while your Out-of-Home Media specialist seeks input from higher-ups. You can rest assured that we will put your business’ needs first–not those of shareholders or investors.

The AGENCY672 story

AGENCY672’s founder, Daniel Wilkins, quite literally grew up in the Out-of-Home Media industry, learning the ins and outs of the business from his father, William “Bill” Wilkins, who is a 60-year veteran of the industry and OAAA Hall of Fame inductee. Daniel started in the outdoor industry in 2000, and in 2008, he launched the first independently owned agency specializing in Digital Out-of-Home Media (DOOH) called n2. Shortly thereafter, he also took over as CEO of Wilkins Media Company. During his tenure, his teams won multiple awards for excellence in media planning from publications such as MediaPost, Media Week, as well as the OAAA. After successfully selling both businesses in 2012, Wilkins started AGENCY672 in an effort to bring senior-level expertise back to relationship management and the day-to-day processes of planning and buying OOH.

The "672" in AGENCY672 is derived from the square footage of a standard, non-digital billboard, and serves as a throwback to Wilkins’ advertising roots. Today, AGENCY672 provides both digital and traditional Out-of-Home Media planning, buying, and production services to clients requiring a deep level of expertise in real time. He sits on multiple industry-related advisory boards and resides in Atlanta with his wife and two daughters

Discover the right Out-of-Home Media strategy to help meet the marketing needs of your business

Whether you are in need of campaign planning, vendor relationship management, or a streamlined billing process, you have come to the right place. Let’s connect to see how we can simplify your Out-of-Home Media planning today.