Case Study

Ben Crump Law


The challenge for Ben Crump Law, the law firm of one of the United States’ most prestigious civil rights attorneys, was to appeal to African American communities within the markets of Atlanta and Houston.


We determined that the best campaign for this audience should consist of both traditional and non-traditional forms of Out-of-Home Media. Traditional elements included 30-sheet Poster Panels, Jr. Posters, digital posters, and various interior and exterior transit media. Non-traditional Out-of-Home Media was used to penetrate deep within the target communities and included eye-catching salon and barber shop posters, as well as convenience store one-sheets.


As a direct result of our Out-of-Home media strategy, Ben Crump Law saw an increase in incoming leads from the zip codes where we ran the campaign in both the Atlanta and Houston markets.

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