We created a diverse campaign to appeal to seasonal shoppers of all demographics at the Stone Ridge Mall. Pop-up tents caught the eyes of curious passersby, who stopped in to watch skincare experts perform product demonstrations and receive free samples. Brand ambassadors handed out collateral material, while beauty and cosmetic bloggers drove additional awareness by documenting the event and sharing their experiences online.
A fully-wrapped and interactive video truck compelled shoppers to watch custom video content developed by BIOSSANCE, and the brand’s Twitter feed was live-streamed to the large video screen on the side of the truck.
Our campaign was a success. The entire activation bustled with prospective customers and curious holiday shoppers interested in learning about the new product or making a purchase. We also received positive feedback about the activation via social media and online conversation.
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