Case Study



Our challenge for this on-demand carsharing marketplace was to drive user acquisition on the inventory side of the platform while also boosting user acquisition on the “renter” side of the platform. We were tasked with finding the delicate balance between these two objectives in the client's target markets. These markets included the cities of Boston, Chicago, Los Angeles, Miami, Philadelphia, Portland, San Francisco, Seattle, and Washington D.C.


We devised a strategy to target car owners with traditional roadside billboards and appeal to commuters via various types of transit advertising on buses, commuter rails, and subways. Eye-catching signage and wraps were placed within parking decks and garages in key markets, and market-specific street-level media was installed to reach target customers where they live and work. We also placed a floating digital spectacular in Miami to target the notoriously hard-to-reach area of South Beach.


We cannot provide specific data for Getaround’s Out-of-Home Media campaign due to confidentiality concerns, but the strategy we created has remained a key component of the company’s continued growth and success. Getaround has continued to expand the programs and add markets each year since the initial launch.

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