Case Study

Knight Capital Group


The challenge for this global financial services firm was to build brand awareness among commuters on the busy Hudson Line of the Metro-North Railroad from Connecticut to Manhattan.


Key strategic elements for the campaign included various creative messages on interior car cards on the Hudson Line of the Metro-North Railroad. Also included were inbound platform 2-sheet posters to further enforce the brand message as commuters waited for their trains in the morning and when they exited the trains in the evening.


KCG was extremely satisfied with the results of the campaign overall, as well as with the performance of the outdoor component specifically.

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