Case Study

Knight Capital Group

Challenge

The challenge for this global financial services firm was to build brand awareness among commuters on the busy metro line from Connecticut to Manhattan.

Solution

Key strategic elements for our campaign included various interior car cards on the Hudson Line of the Metro-North Railroad. On inbound platforms, we also placed platform 2-sheet posters to draw the eye and boost brand awareness.

Results

Knight Capital Group was extremely satisfied with the results of the campaign and the performance of the outdoor component of our media plan.

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