Case Study

Refinitiv

Challenge

Our challenge for this fintech data company was to utilize Digital Out-of-Home placements to build a media strategy targeting business decision makers in the Central Business Districts (CBDs) of major markets around the world. These markets included Hong Kong, Tokyo, Shanghai, Singapore, Beijing, Vancouver, London, Paris, Stockholm, Geneva, Zurich, Moscow, São Paulo, Rio de Janeiro, Dubai, Sydney, Mexico City, Mumbai, Dalhi, Bangalore, and Manila

Solution

We assembled an Out-of-Home Media strategy comprised of digital street level displays (located within the CBDs) and digital screens in office buildings and metro/subway stations. We also incorporated airport media and strategic digital spectacular placements in select markets, as well as some traditional printed Out-of-Home placements where digital screens were not available.

Results

While we cannot provide specific data for our Refinitiv campaign due to confidentiality concerns, Out-of-Home remains an integral aspect of the client’s media plan worldwide.

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